When you first started your blog you probably had no idea what it would take to gain a strong readership, and you might not even have cared. But what usually starts as a hobby can quickly morph into a dedicated pastime and even a potential career, and growing your blog’s audience and expanding its reach suddenly moves up in importance. Starting a blog is the easy part; all you need to do is decide on an URL and blogging platform and start regularly posting new content. However getting your blog to the point where it has a high visibility and is regularly being exposed to new readers is a little trickier. If you’re trying to increase your blog’s visibility and gain new traffic, here are five ways that can help you out:
Guest post on other blogs – One of the easiest ways to increase exposure, guest posting should be high on your priority list of things to do for the blog. Providing unique content for other blogs is a great way to not only get your blog’s name out there, but also give the host blog’s readers a chance to preview what type of content you write and what your writing style is. Readers that enjoy your writing can then click over to your blog and become regular readers there as well.
Learn the magic of SEO – Search Engine Optimization, more commonly known as SEO, is a website’s best friend when it comes to making it more searchable and more easily found. Through several different SEO tactics you can get better indexed on the major search engines which will give your blog more exposure and drive more traffic to your website.
Use the power of social media – There is a reason that so many people are regularly implementing social media into their marketing ploys: it works at an astounding rate. Promoting your blog on Facebook and Twitter alone gives you exposure to hundreds of thousands of potential new readers every day, and it would be a huge mistake not to leverage that.
Become an active participant in the blogging community – Whether it’s joining in on a weekly Twitter chat (almost every niche has them) or participating in blog challenges and round-ups, there is always something you can join in on that will help you promote your blog and expose it to new readers. If you’re serious about growing the blog you have to get involved.
Comment often on both blogs you regularly read and blogs that are new to you – Every comment on a blog opens a door to gaining new readers to your own site. By commenting frequently on blogs you regularly read you can build relationships with those bloggers. By seeking out new-to-you blogs and commenting there, you expand your potential audience and increase your networking.
High traffic and blog visibility don’t happen overnight and don’t occur simply through good luck or well-written content; they are a direct result of a dedicated approach to increasing your blog’s reach to its readers, both new and old alike.
Author Bio:
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing business internet service related topics. Questions can be sent to: katecroston.croston09[at]gmail.com.
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